The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

Why do some ideas spread like wildfire while others fade away?

In The Tipping Point, bestselling author Malcolm Gladwell explores the moment when small actions, ideas, or behaviors suddenly become powerful enough to create massive change. He calls this moment the tipping point—the point at which trends catch on, messages spread, and social change becomes unstoppable.

Through engaging stories and real-world examples, Gladwell uncovers the hidden forces behind epidemics of ideas, fashion, crime, marketing, and social movements. He shows how tiny details, the right people, and the right timing can transform ordinary ideas into world-changing phenomena.

In this book, you’ll discover:

Why small changes can lead to dramatic results

How ideas spread through people and communities

The role of influencers, context, and timing in change

How to create momentum in business, culture, and society

Smart, accessible, and deeply insightful, The Tipping Point is essential reading for anyone interested in human behavior, marketing, leadership, and how change really happens.