The Lean Startup

The Lean Startup

by Eric Ries

Most new businesses fail—but many of those failures are avoidable.

The Lean Startup introduces a revolutionary approach to building companies and launching products in an uncertain world. Adopted by startups and established organizations globally, this methodology challenges traditional business planning by emphasizing learning, experimentation, and rapid adaptation.

At its core, the Lean Startup method focuses on understanding what customers truly want—before investing excessive time, money, or effort. By continuously testing ideas, measuring real-world feedback, and making informed adjustments, businesses can reduce waste and increase their chances of success.

Practical, data-driven, and highly influential, The Lean Startup provides a blueprint for innovation that helps entrepreneurs, product managers, and leaders build sustainable businesses faster and smarter.

Now is the time to think lean.