The Bezos Letters: 14 Principles to Grow Your Business Like Amazon

The Bezos Letters: 14 Principles to Grow Your Business Like Amazon

by Steve Anderson & Karen Anderson

The Bezos Letters reveals the powerful business principles behind Amazon’s extraordinary growth, drawn directly from Jeff Bezos’s annual letters to shareholders.

Amazon became the fastest company in history to reach $100 billion in sales by embracing bold—but calculated—risk, relentless experimentation, and long-term thinking. In this book, technology and risk expert Steve Anderson analyzes over 20 years of Bezos’s shareholder letters and distills them into 14 clear, actionable principles that any business can apply.

Rather than reckless risk-taking, Bezos shows how intentional experimentation, customer obsession, and disciplined decision-making can drive sustainable growth. The Bezos Letters turns these insights into a practical roadmap for leaders who want to innovate, scale, and stay competitive in a fast-changing world.

In this book, you’ll learn how to:

Apply 14 proven growth principles used by Amazon

Take smart, strategic risks without jeopardizing your business

Build a culture of experimentation and continuous improvement

Make long-term decisions that drive efficiency, productivity, and scale

Lead with customer obsession and clarity of vision

Ideal for entrepreneurs, CEOs, managers, and professionals, The Bezos Letters offers real-world lessons from one of the most successful companies ever built—and shows how to apply them to your own organization.