Start With Why

Start With Why – Simon Sinek

Great leaders, brands, and movements don’t start with what they do — they start with why.

In Start With Why, Simon Sinek challenges the way we think about success, leadership, and influence. He explores a powerful idea: people don’t truly connect with what you do, they connect with why you do it.

Why are some individuals and organizations consistently innovative, inspiring, and successful?
Why do they earn deep loyalty and repeat success, while others struggle to stand out?

Through real-life examples from world-changing leaders and companies, Sinek reveals a simple but transformative framework for discovering purpose. He shows how understanding your “WHY” can change how you lead, communicate, make decisions, and live your life.

Whether you’re a business owner, leader, student, creative, or someone searching for clarity and direction, Start With Why helps you uncover what truly motivates you — and how to use it to inspire others.

Because when you know your WHY, everything else becomes clearer.