$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series)

$100M Offers

Alex Hormozi

How to create offers so valuable people feel confident saying “yes.”

In $100M Offers, entrepreneur and investor Alex Hormozi breaks down one of the most important — and misunderstood — skills in business: crafting irresistible offers. Rather than relying on ads, funnels, or hype, this book focuses on building so much value into what you sell that price becomes a secondary concern.

Drawing from real-world experience across service businesses, e-commerce, software, and physical operations, Hormozi explains how he transformed struggling businesses into high-performing ventures by mastering offer design. The result: consistent growth, strong margins, and customers who are eager to buy.

Inside the book, you’ll learn how to:

Identify profitable niche markets with real buying power

Price your products and services confidently without losing customers

Increase perceived value so you’re no longer compared on price

Design products, bonuses, and guarantees that remove hesitation

Build ethical urgency and scarcity that motivates action

Unlike traditional sales books, $100M Offers is practical, direct, and systems-focused. Every concept is designed to be applied immediately, whether you’re selling services, products, or digital solutions.

If you want more customers, higher prices, and stronger conversions — without relying on complex marketing tactics — this book shows you how to make your offer the most compelling part of your business.

Because great businesses aren’t built on tricks — they’re built on value.