$100M Money Models: How To Make Money (Acquisition.com $100M Series)

$100M Money Models

Alex Hormozi

A practical framework for making more money — faster and more consistently.

In $100M Money Models, Alex Hormozi focuses on the mechanics of how money is actually made in business. Rather than motivation or theory, this book breaks down the systems that get customers to spend more, sooner, and repeatedly — in a way that fuels sustainable growth.

Hormozi introduces the concept of a money model: a deliberate sequence of offers designed to maximize customer value over time. It’s not just about what you sell, but when and how you sell it — so each customer helps fund the growth of the business.

The book explains three core stages of monetization:

Attracting customers efficiently through entry offers

Increasing revenue quickly with upsells and downsells

Maximizing long-term value through continuity and repeat purchases

By mastering these stages, businesses can build cash flow that supports scaling, reinvestment, and long-term stability. The strategies are drawn from real-world experience buying, building, and growing companies across multiple industries.

Whether you already run a business or plan to start one, $100M Money Models gives you a clear blueprint for turning demand into reliable revenue — without relying on guesswork.

Because growth isn’t accidental — it’s designed.