$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series)

$100M Leads

Alex Hormozi

How to attract more customers — without changing what you sell.

In $100M Leads, Alex Hormozi tackles one of the biggest challenges in business: getting a steady flow of people who actually want to buy from you. Instead of relying on complicated marketing tricks, this book focuses on simple, repeatable systems for generating demand.

Based on real experience building and scaling companies across multiple industries, Hormozi explains how lead generation — not product quality alone — is often the key difference between struggling businesses and rapidly growing ones. He breaks down proven methods for turning complete strangers into interested prospects.

Inside the book, you’ll discover practical frameworks for:

Increasing the number of leads you get without rebuilding your business

Turning content, ads, and outreach into consistent demand

Converting cold audiences into warm prospects

Using referrals, partnerships, and affiliates to grow faster

Creating lead systems that keep working over time

Clear, direct, and action-focused, $100M Leads is designed to be applied immediately. Whether you’re running a service business, selling products, or growing a brand, this book gives you the tools to fill your pipeline and scale with confidence.

Because growth doesn’t start with better products — it starts with more people wanting them.