Motivational

Influence

by Robert Cialdini

Influence by Robert Cialdini is a renowned guide to the psychology of persuasion and why people say “yes.” Drawing on decades of research, Cialdini explains seven powerful principles of influence including reciprocity, social proof, authority, scarcity, and unity and shows how to apply them ethically in business and everyday life. The book also teaches readers how to recognize and protect themselves from manipulative persuasion, making it valuable for anyone who wants to communicate more effectively and make better decisions.

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